I was fortunate enough to be invited to the opening of NaturaBrasil‘s first store in New Jersey and second flagship store in the US on Tuesday night. First, a little about the brand! “Natura is a billion-dollar natural and vegan beauty/grooming brand that works directly with community co-ops in the Amazon rainforest (educating these communities on best practices and business acumen) to sustainably source exotic Amazonian ingredients. Through this program and others NaturaBrasil has saved nearly 635,000 acres of rainforest. Natura is the first publicly traded company to be a B-corp and recently won a United Nations Champions of The Earth Award – not to mention, they just purchased The Body Shop.” The new store…