Are you running a business from home?
Many people do these days, often as a side-hustle rather than something that matches the bigger brands in business.
But no matter your reason for running a home-based business, you do need to attract more customers. The more people who use your business the better (providing you can keep up with demand) as you will start to make more money.
So, what can you do in this regard? Well, here are some ideas we hope you find useful.
#1: Encourage people to talk about your business
Word of mouth is essential when it comes to attracting new customers. While there are all kinds of things you can do to market your business yourself, people often put more trust in those who have actual experience of using the business.
So, ask your family and friends to talk about your business to the people they know. Give them samples of your products, as this way, they will have something to show to others. Ask them to give you a shout-out on social media too and encourage them to post links that point back to your website.
You should also take advantage of business review sites. Potential new customers will go to these when researching new brands so ask happy customers to leave positive reviews about your business. It’s a good idea to include testimonials on your website as well, with quotes from customers who have used your business. When people read these, they may be more inclined to put trust in whatever it is you are selling.
These are all ways to get people talking about your business so encourage them to do so, perhaps with the incentive of a discount or free product.
#2: Regularly promote your business
The more you can do to promote your business the better, as more people will get to hear about your products.
Carry your business cards with you and leave them in places where people are likely to find them. And don’t be shy about handing them out to others. Being a wallflower won’t serve you well so learn how to talk about your business with anyone and master the art of self-promotion!
Regularly post updates about your business on social media too. You shouldn’t spam your followers with lots of posts on a daily basis as you may get their backs up (and some of your posts may get missed), so schedule a few a week. You can even write your posts early and automate them to go out at certain times. Check out this article on how to schedule a post on Instagram and then research how to do the same for your other social media channels.
There are other ways you can promote your business online. You could write guest posts for other people’s blogs with links that head back to your website. Or you could take part in forums that your customers are likely to be interested in and give your business a mention when contributing.
There is much more you can do to promote your business so commit to research online for other useful information.
#3: Be better than your competitors
No matter how small your business is, there are always things you can do to beat the competition. You might not have the spending power of some of your rivals but this doesn’t always matter.
For starters, you can make an effort with whatever it is you are selling. If you can make your products stand out from similar on the market, you may attract more customers to you. So, compare other businesses to yours and improve your products. And when you have done this, let people know how much better your products are through your marketing. As we said earlier, some of this can be done through the word of mouth of your customers.
There are other ways to make your business stand out. You could offer better shipping rates and return policies. You could ensure your business ranks higher on Google. And if you think your website is lacking in any areas, you could hire a web design professional to give it the extra wow factor! Such professionals would help with your Google ranking too.
By improving your business in key areas, you will naturally start to attract more customers. So, don’t let your rivals beat you. Remember the David and Goliath story and the message that those who are small can still take on the giants!
By taking these steps, you should attract more customers to your business!. So, do what you can and benefit from the extra money your business should bring in as a consequence.