Tips on How To Promote Your Book as an Indie Author

In recent years, there has been a noticeable shift in the publishing landscape as more and more writers are choosing to publish their works independently. Granted, there might be a lot of different reasons why people choose to go independent, ranging from challenges in finding a literary agent to the desire for creative control. Indie authors may not necessarily make a lot of money, with a typical income of under $13k in 2022, but they can earn much more than many traditionally published authors. Additionally, they also have the satisfaction of being completely in charge from start to finish, and not having to compromise their creativity and plot for anybody else. 

Can an indie author be a full-time writer as a job? This can happen, but more often than not, you can run your writing career as a side hustle. That being said, you can grow your revenues by learning how to promote your book launch effectively. Here are some ideas to get noticed in a crowded market. 

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Leverage big promotional writing events

Participating in prominent writing events such as the NaNoWriMo, National Novel Writing Month, can provide indie authors with a valuable opportunity to generate buzz around their works. 

Authors can leverage the collective excitement and engagement during these events to gain visibility and connect with potential readers and other writers. It is important to note that while some writing competitions tend to oppose writers, in reality, there is no room for competitiveness. Admiring and enjoying another writer’s work during a writing event doesn’t negate the value of your own words. So, join the fun and harness the event’\s momentum to share progress on social media and get noticed. 

Create a social media community

Social media platforms are your best bet to engage with readers and fellow writers and build a strong author brand. There is a vast choice of platforms you can choose from, but essentially building a strong community comes down to one thing: Learning how to engage, whichever platform you choose. Ideally, you want to combine multiple channels, such as creating a Facebook page as an indie author to being active on Tiktok with the #writertok hashtag. 

The idea that you should only share about your book is not entirely accurate. Of course, as an indie author, you want to talk about your book(s). But remember that people engage with authenticity. So, you can freely talk about your routine or even the things you experience as part of your writing, such as choosing stationery or finding inspiration. 

Harness the power of visual content

In today’s digital age, visual content plays a significant role in capturing and retaining your audience’s attention. Is it worth investing in quality tools and devices? The answer is yes. You can look for image editing tools, for example. Alternatively, why not upgrade your camera? You could invest in a drone for amazing skyviews that can make your online presence more appealing, which can be great for fantasy writers. This is your sign to get familiar with drone specs by reading the review of quadair drone features for the best footage. 

Hopefully, these few tips can help you build a successful book launch as an indie author. It’s worth considering creative strategies to stand out from the crowd, which is where mesmerizing visuals can attract attention on your social media platform.